Account Monitoring Insights

Insights are plain English summary statements that describe the underlying data in an Account Monitoring review. They serve as indicators of risk and help you better understand and serve your cannabis customers.

Account Monitoring gives you access and visibility into sales and core transaction data. Insights takes that data to the next level by telling you what it actually means. You customize the criteria for each Insight, and we notify you when the data hits your criteria within a review.

In This Guide

• Understanding the Two Insight Types — How standard deviation and percentage threshold insights work
• Standard Deviation Insights — Trend and Outlier detection powered by statistical analysis
• Percentage Threshold Insights — The original fixed-threshold approach
• Setting Up Your Insight Criteria — Configuring both types in Settings
• Interacting with Insights in a Review — Flagging, resolving, and commenting

Understanding the Two Insight Types

Green Check offers two approaches to generating Insights, each suited to different monitoring needs.

Anatomy of an Insight

Regardless of type, every Insight follows the same structure:

• Measurement: An observed value of a specific metric during a given time period
• Business Logic: An operator (<, >, ≥, ≤) plus criteria that determines when the Insight triggers
• Summary Statement: A plain English description of what was detected

The difference between the two insight types is how they define the criteria and determine what counts as noteworthy.

Side-by-Side Comparison

How Standard Deviation Detection Works

Standard deviation is a measure of how spread out a set of values is from their average. Here’s the simple version:

1. We look at the account’s trailing 12 periods of data to establish what’s typical (the average) and how much it usually varies (the standard deviation).
2. When new data is populated within an Account Monitoring review cycle, we measure how far it falls from that average.
3. If it falls outside the expected range you’ve configured (e.g., more than 2 standard deviations from the average), we generate an Insight.

This means an account that normally fluctuates a lot won’t trigger false positives, while an account with very stable history will flag even small deviations. The threshold automatically adapts to each account’s pattern.

Standard Deviation Insights

Standard Deviation Insights come in two categories: Trend Insights (which monitor macro-level account metrics over time) and Outlier Insights (which catch unusual individual transactions).

Trend Insights

Trend Insights compare the current period’s value against the account’s historical pattern. They fire when the current value falls outside the expected range.

Percentage Threshold Insights

Percentage Threshold Insights are the original insight type in Green Check. They compare the current review period to the previous period and trigger when the percentage change exceeds your configured threshold.

Setting Up Your Insight Criteria

You configure Insights in Settings > Insights. Each insight type has its own criteria to customize.

For Standard Deviation Insights

You’ll set the number of standard deviations that define the threshold. This controls how sensitive the detection is:

• Lower number (e.g., 1.5): More sensitive. Will generate more Insights, catching smaller deviations from the norm.
• Default (2.0): Balanced sensitivity. Catches meaningful deviations without excessive noise.
• Higher number (e.g., 3.0): Less sensitive. Only flags significant outliers that are well outside the account’s normal range.

For Percentage Threshold Insights

You’ll set a percentage (1 to 100) for each Insight. This is the minimum percentage change required to trigger the Insight.

• Lower percentage (e.g., 5%): More Insights generated. Catches smaller period-over-period changes.
• Default (15%): Balanced sensitivity for most accounts.
• Higher percentage (e.g., 30%): Fewer Insights. Only flags large swings between periods.

Example: Percentage Threshold in Action

Let’s say you set the Change in Variance threshold to 15%. If an account deposited 25% more this month than last month, while sales only increased by 10%, that’s a 15% change in variance (25% - 10% = 15%). Since it hits your threshold, we’ll include this Insight in the review.

Interacting with Insights in a Review

After you configure your Insight criteria, Insights will flow into reviews when the criteria are met. You’ll find Insights within the Analysis section of a review.

Both standard deviation and percentage threshold Insights appear in the same place. Each Insight includes a summary statement and, when clicked, shows more detail along with a chart or graph representation.

Actions You Can Take

• Flag an Insight: Marks the Insight visually while you look further into it.
• Resolve an Insight: Add a note to resolve the Insight for tracking purposes.
• Comment on an Insight: Opens a comment thread where you can mention other users for follow-up and track related investigation.
  
  

Choosing the Right Approach

You can use both insight types simultaneously. Here’s a quick guide to help you decide what’s right for your institution:

✅ Use Standard Deviation Insights when you want the system to automatically adapt to each account’s unique behavior. These are especially useful for accounts with varying transaction volumes, seasonal patterns, or natural fluctuations in activity. They reduce false positives for high-variance accounts and increase sensitivity for stable ones.

✅ Use Percentage Threshold Insights when you want straightforward period-over-period change monitoring with a fixed, predictable threshold. These are useful for compliance-driven checks where you need a clear, auditable percentage rule.

Questions?

Reach out to your Green Check account manager or contact our support team if you have questions about configuring Insights for your institution.